When creating your instore signage, it’s important to do your level best to catch your customer’s eye. As such, attractive, effective, interesting marketing material is a must. Banners, signs and roller banners are all large scale, informative signage, but why not add some intriguing, whimsical, smaller POS to your store in the form of shelf wobblers! But what is a shelf wobbler? Read on to find out all about how these nifty little devices can help increase your sales!
What is a shelf wobbler?
If you’ve never heard the term before, you might well be wondering: what is a shelf wobbler? A shelf wobbler is a sign that protrudes from your shelf, on some kind of arm, which ‘wobbles’ or moves gently; you may have seen them in supermarkets or in other retail settings. Shelf wobblers are often seen alongside shelf talkers and barkers and aisle fins. They are designed to catch the customer’s eye and direct them to a specific offer or product. Wobblers come in a variety of shapes and sizes, and with different arm options.
Why use a shelf wobbler?
Why use a shelf wobbler instead of conventional static signage? The 3D depth and movement make shelf wobblers an interesting and arresting form of POS; simply put, they demand attention and are hard to miss! Wobblers allow you to highlight a specific item or offer, helping to influence consumer habits and drive sales. As well as being vey effective, they are also low-cost, so provide excellent ROI.
What benefits do shelf wobblers have over other signage?
Shelf wobblers can be stuck on and removed easily, letting you change promotion ASAP, and quickly edit your marketing materials to match the latest consumer trends.
Shelf wobblers move and catch the eye more than a static sign, and because they can be interspersed between products, they are able to be displayed at the very point a customer is deciding, as opposed to a sign by the door or on the windows.
Furthermore, shelf wobblers are some of the cheapest signage available – so they won’t break the bank!
What size is a shelf wobbler? What shapes are available?
We offer a wide variety of budget, plastic-free and shaped wobblers- head over to our template page for the full range of shapes and sizes! We can also create custom shelf wobblers in any shape you require; why not create a custom wobbler in the shape of your product or company logo to really reinforce your company branding?
And it’s not just the signage you can change! We offer a wide range of different arms, so you can create the ideal package. Choose from plastic free wobblers for the eco-conscious, spring arms for maximum movement, card holder arms and many more.
Shelf wobblers are affordable, yet effective and provide a fun, eye-catching piece of in-shelf marketing. Simply change your shelf wobblers for different offers, product promotions and seasonal decoration.
Should you have any questions about your custom printed shelf wobbler orders, don’t hesitate to get in touch today.